Talking about content marketing, there are three aspects are linked to one another. This means that these three aspects cannot be separated.
And you should know, the three things are content, social, and SEO.
If we have correlated three things above into a content marketing process. Unconsciously, many people who think that content marketing, social media marketing and search engine optimization are three different tactic that work alone.
But, it’s not true!
In fact, content, social, and SEO are three main aspects of content marketing process.
I will give you a brief explanation of the three aspects for which you can apply interconnected for content marketing strategy.
The most fundamental element in the content marketing process is content. The content you create is not merely a written word, but a content contains valuable information that is uniquely tailored to the language that is easily understood by audience. Not only that, it can give handling problems and desires to convey the audience.
In content, it could provide an answer to what the audience asked, encourage what they want, can relieve their fears.
But from most of all, it can provide inspiration and a challenge for them to change their lives were ordinary into the extraordinary.
So, you give a new experience to them that the solution you provide in the content you create.
As a start, you can create content focused on the audience as if if social media and search engines do not exist.
Content is not only able to provide information that audiences want that also could convince them.
From that point, once they realize that the content is very useful needs to be shared through social media.
Social media can be used as a powerful tool to distribute your content. The larger distributed content is an effective social media marketing.
You often see on social networks such as facebook, twitter, tumblr and other social media, people, or your own frequently shared content as status on social media and it becomes an important aspect.
Content shared on social media will provide some direct signal to Google that shows you have high quality content, especially if it’s shared to Google+.
In addition, social media presents for people to publish their own words in the network so that it will look unique in its content.
Creators and people who are looking for a quotation authoritative view on social indicators for clues as to what are linked, and natural. Therefore, authoritative links are the original signal Google looks for.
You create content on a website or blog you what people are looking for and find your content. If they love the content you publish, it is not impossible to share it on social networks and link it to their own blogs in their content.
This is to be valuable where Google will take those signals, and understand that you have made something that can be found when the audience was doing a search on a search engine.
Google is always updating the algorithm. So make decent content in Google’s eyes because it could determine the relevance of the content that affect your rankings.
SEO has become the whole marketing content processs as two aspects mentioned earlier above. The higher the search engine ranking is one of the benefits of an integrated marketing content strategy.